Pop Corn Friday launches in Tortola... initiative to be launched in other islands - RGM
Students in the BVI were given another reason as to why their parents should remain customers of the petroleum giant, Delta Petroleum. On Friday, July 8th, Delta Petroleum will launch its regional campaign called, Pop Corn Friday.
The campaign which was launched in the St. Kitts market some months ago was officially launched earlier today by a delegation from Delta Petroleum headed by its Regional General Manger, Bevis Sylvester.
Pop Corn Friday will give children an opportunity to receive free pop corn at Delta Service stations around Tortola. The announcement by the RGM created a buzz among many of the schools visited with a number of students openly expressing their appreciation and excitement.
Sylvester who assumed the role of Regional General Manger some six years ago has been implementing a number of youth and family related initiatives with the view of creating opportunities geared at enhancing the lives of children and the quality of life throughout the region.
He said that Delta Petroleum’s decision to start Pop Corn Friday which is a very successful project thus far in St. Kitts is geared at ensuring that despite these economically challenging times, parents or guardians purchasing gas or diesel at Delta can continue to get more for their loyalty to the Delta Brand. While the Popcorn is free for children, it is also Delta’s intent to bring joy and smiles to young faces.
It was pointed out that this is one of the largest related initiatives being executed within the petroleum industry. He noted that while sales is a priority of any business community development and enhancement is equally important to Delta Petroleum. Sylvester speaking to hundreds of students at the various schools he visited to launch the initative, was truly a blessing.
He admitted that while many persons question the purpose of such a project, he is confident that it would yield the overwhelming response that he has witnessed since its launch in St. Kitts and now in Tortola. “I am very happy with the responses and feedback of the youth as clearly demonstrated through many facial expressions and warm remarks from students, who often have shared how excited and eager they are for such a promotion.
RGM Sylvester in explaining the rules of the weekly promotion said that persons, who purchase at least 20.00 or more in fuel products at Delta Petroleum all day and night on Fridays. Children riding with adults can benefit from the promotion. He further noted that persons participating in the promotion can sign up for a loyalty cards, adding that all loyalty card members are allowed one free pop corn.
Meanwhile, a number of principals thanked the Delta Petroleum team for creating the enthusiasm that was prevalent among many of the students declaring that they would be supporting the initiative which affords all customers more value for their money.
The Regional General Manager also pointed out that this regional initiative will be launched next week in Virgin Gorda, followed by Anguilla. He said that they are hoping that students throughout the region will be able to benefit directly and that families will be able to see the value of their savings with the company.
“It is known that pop corn is a very popular thing among children and it is our desire to see the continued growth and development within our various markets, while I am strong advocate of families and communities becoming stronger and healthier so what a great way to achieve this through such a creative and innovative way,” stated Sylvester. Delta remains committed and focus to youth and community enhancement projects. See you on Friday, July 8th.
- Source: BVIHotpress.com